Well, hello

Passion 🤝 Experience

My passion has always been writing, but I wanted more hands-on experience in marketing to give that passion a strategic edge. Because great content seen by the right audience inspires growth.

Early days

In the early days of my career, I focused on writing site content, blogs, and press releases as well as editing submitted content for a non-profit. My career progressed at an ad agency working with small and medium-sized businesses to drive traffic and leads from paid digital advertisements. Basically, I learned early on how to be scrappy with tight budgets and still make an impact on the bottom-line.

New objective, same goal

Intent on expanding my expertise, I shifted to working with e-commerce businesses (with much bigger budgets). My objective went from generating leads to driving sales. While this transition came with a new set of best practices for performance optimization, the ultimate end goal remained: powering growth.

Multifaceted digital strategies rooted in exceptional content

— the secret sauce to powering growth